Provenance
Refers to the origin or source of a product and often plays a central role in shaping a brand’s storyline and steering its narrative. Particularly in the luxury segment, provenance elevates a brand’s perceived value by conveying heritage, authenticity, quality, and other distinctive attributes. A prime example of brand positioning through origin and backstory is Harris Tweed—a unique fabric from the Outer Hebrides. Its craftsmanship and heritage have earned it an exclusive status, making it sought-after globally.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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