Brand story
Is a vital component of the brand narrative, deeply influencing brand image and market success. It blends facts and emotions crafted by a business, epitomizing the manner in which a brand chooses to narrate its unique tale. An engaging brand story is genuine and inspiring, tracing a trajectory similar to traditional tales. Take the story of Apple as an example: it encompasses not only the iconic founding myth in a garage and the steadfast pursuit of the founders’ vision but also the challenges faced and surmounted on their path to success.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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