Our long-standing client, Familux Resorts, expanded its portfolio with Familux Yachts — bringing the brand to the Adriatic coast. Taking the experience from suites to the sea the luxury hospitality group turned guest loyalty into charter bookings.
Drawing from the master-brand we had established for Familux Resorts, we seamlessly carried the Familux brand story afloat. To bring the extension to life visually, we designed the yacht’s exterior graphics — from the logo and typographic details to the bow illustration — turning the Familux One into a true expression of the Familux identity at sea.
The tagline’s evolution reflects the cohesive integration of the brand extension—from Familux Resorts’ “Bring your kids, find yourself” to “Bring your kids, sail the seas.” at Familux Yachts.
The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Motiva, who put their hearts and souls into this project.
Florian Mayer
Managing partner at Familux Resorts