case study

The luxury resort experience set sail to the seas

FROM FAMILUX RESORTS TO FAMILUX YACHTS

Our long-standing client, Familux Resorts, expanded its portfolio with Familux Yachts — bringing the brand to the Adriatic coast. Taking the experience from suites to the sea the luxury hospitality group turned guest loyalty into charter bookings.

Drawing from the master-brand we had established for Familux Resorts, we seamlessly carried the Familux brand story afloat. To bring the extension to life visually, we designed the yacht’s exterior graphics — from the logo and typographic details to the bow illustration — turning the Familux One into a true expression of the Familux identity at sea.

The tagline’s evolution reflects the cohesive integration of the brand extension—from Familux Resorts’ “Bring your kids, find yourself” to “Bring your kids, sail the seas.” at Familux Yachts.

The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Motiva, who put their hearts and souls into this project.

Florian Mayer

Managing partner at Familux Resorts

Our services

Brand Strategy
Brand Identity
Brand Development
Verbal Identity (Tagline, Brand Language)
Visual Identity (Logo, Brand Design System)
Brand Touchpoints
Advertising (Online, Print, Out-of-Home)
Space Branding (Yacht exterior graphics)
Print & Marketing Collateral
Brand Rollout
Brand Launch Campaign
Brand Guardianship
Ongoing Support & Brand Communication

Our partners

photography

Get in touch

CLIENTS & NEW BUSINESS

Ready to transform your brand?

office@motivabranding.io
JOBS

Interested in workingwith us?

For more information see our jobs page

Motiva Branding