case study

Familux Resorts Illustrations

During our extensive Familux Resorts rebranding project, our art director Nikola Rakic crafted a distinctive illustration style, drawing inspiration from the signature strokes of the overarching brand logo-icon. Each of the four Familux resorts showcases a unique collection of characters, encapsulating the essence of local wildlife and regional lore. The characters are a fundamental aspect of the brand's storytelling. Featured prominently throughout the hotels every day communication, they create a cohesive and magical world that captivates both children and adults.

The illustration and design of the Grand Green Resort's exclusive children's book

The Familux Toys

Transforming our illustrative characters into toys enriched the Familux multisensory experience with interactive, tactile play, letting children explore the characters in a more engaging and imaginative manner.

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