Insights & News

Studio Q Brand Lab has evolved, and now goes by Motiva!

As we unveil our new brand identity, we embark on a fresh path forward guided by a clear vision: to continue creating strong, culturally enriching brands - and empowering them to navigate change with confidence and forge lasting connections with their audiences.

Illustrations for a lively brand

As a part of the comprehensive Familux Resorts branding project, we developed a unique illustration style derived from the umbrella brand logo strokes. Each of the four Familux resorts has its unique characters, rooted in the wildlife or legends of the region. From the moment you step into one of the resorts, they will make sure you are warmly welcomed while presenting to you the resort amenities and explaining the house rules. A whole world of characters is brought to life through print, tridimensional objects, and moving images. Parents love them as much as their kids!

Gold & Silver at T.A.I. Werbe Grand prix: Tourism advertising awards for Motiva

Familux Resorts image brochure cover.

We are beyond happy and honored to receive two awards at the T.A.I. Werbe Grand Prix 2022 for the Familux Resorts brand communication! — A Gold award for the ad campaign and Silver for the image brochure. By engaging the public vote, the Grand Prix is considered the world's toughest and at the same time fairest competition for tourism advertising. We thank our client for this amazing collaboration, everyone on our in-house team for their outstanding contribution and Daniela Jakob for the great photography!

Brand design refresh & new website for Hotel Das Central

Our revamped brand design for the five-star Hotel Das Central in Sölden showcases: Even without making major changes to the logo, a redesign of the look and feel through typography and colors can do a lot to emphasise the unique atmosphere of a place.

Hotel websites – best practice: Studio Q interview in Falstaff Profi

In the new issue of the hospitality industry magazine Falstaff Profi, our creative directors Iva and Michael talk about the importance of hotel websites in times of social media, about charging a brand with emotion, and hospitality website design trends in 2022.

Familux Resorts’ logical brand extension: Familux Yachts

Our long-term client, Familux Resorts, is launching a new brand extension in a unique service category: A once-in-a-lifetime yacht charter experience tailored exclusively to families with small kids. From a brand strategy perspective, we see this as a great concept and a logical addition to their brand portfolio, precisely matching the lifestyles of their target group.

Familux Yaschts, Greeting cards designed by Studio Q Brand Lab

Our task was to develop a catchphrase that communicates an unsurpassed sailing experience for the whole family, flows smoothly with the already established Familux tone of voice, and contributes a coherent umbrella brand image. To check all the boxes, we opted for tweaking the resort’s main tagline that we created a few years back, “Bring your kids, find yourself.” into “Bring your kids, sail the seas.” This postcard we designed is the first Familux Yachts ad piece shared with Familux’s most valuable brand ambassadors — their repeat guests.

Studio Q's illustrations for Remax Europe.

Remax Europe appoints Studio Q as its creative agency

We are now responsible for sharpening the brand positioning and creating brand assets for the largest residential real estate franchise network on the continent.

Good Design Award for SQBL

Our branding project for Familux Resorts was awarded the prestigious Good Design Award by the Chicago Athenaeum Museum for Architecture and Design – one of the oldest design awards in the world, established in 1950 by legendary designers Charles and Ray Eames and Eero Saarinen, among others.

Good Design Award for Studio Q Brand Lab
Michael Svec, Brand Strategist and co-owner of Motiva.
Compera - Website design for mobile devices

Studio Q on

An article about our rebranding for the tariff comparison portal compera on the website with a lot of praise from our client: “With the help of Studio Q Brand Lab we were able to sharpen our strategic positioning significantly.we were very satisfied with the partnership cooperation with SQBL.”

Studio Q Brand Lab designs for Paris Saint-Germain

The French football giant commissioned us to design a poster for their match versus Bayern Munich.

An artwork detail of a poster deisgn for International Champions Cup.

Anniversary exhibition of The University Of Applied Arts in Belgrade

“Saving the environment for human survival” Poster design by Ivica Rakic from 1975.

For our amazing dad and strategy consultant, Univ. Prof. Ivica Rakic today’s day brings back good old memories, since this month marked the 70th Anniversary of the University of Applied Arts in Belgrade.

Anniversary exhibition of The University Of Applied Arts in Belgrade.

The anniversary exhibition features over 100 significant works made by the academy’s doyens & doyennes, among which is Ivica’s poster “Saving the environment for human survival” from 1975 – here in front of his poster back then.

Hotel Kaiserhof kitzbuehel - Web design example for desktop (Homepage).

Hotel Kaiserhof website relaunch yields impressive results

Since relaunching it as part of our rebranding, the site doesn’t only look better, but also works significantly better for our client, as the numbers show.

Get in touch


Ready to transform your brand?

Interested in workingwith us?

For more information see our jobs page

Motiva Branding