Insights & News

As big brands ride what looks like a trend of “hating AI”, what they’re really chasing isn’t a tech backlash, but the beautifully messy feelings only humans can trigger. This piece explores where machines belong in the background – and where we should insist on our own fingerprints, timing and vision.

Motiva joins the world’s stage of luxury and innovation at the Monaco Yacht Show. Meet our Creative Director & Partner,  Iva Rakic-Svec, at Port Hercule and discover how branding elevates yachting, luxury hospitality, and exclusive lifestyle ventures.  

Let’s connect — book your meeting. Limited slots available.

Motiva is now officially part of the expert directory of the Austrian Hotel Assocication (ÖHV) – recognized as specialists in hotel branding.

Is a franchise really the safest bet for your next luxury resort? If you ask the big chains, they’ll say yes. But take a step back. Does adding an other cookie-cutter hotel to the world really sound like the best way to maximize returns?

You built your hotel into a well-oiled machine. For years, the brand name on your building did some of the heavy lifting—recognition, booking channels, a plug-and-play operational system. But let’s be honest: it came at a price.

Rebranding a hotel is a high-stakes move that can either elevate your business or send it into a tailspin. And if you’re thinking about rebranding, you’re likely at a crossroads. But here’s the problem: Most hotel rebrands don’t fail because of bad ideas. They fail because of missteps in execution. Missteps that cost money, waste time, and leave guests (and staff) utterly confused. Want to get it right? Avoid these three all-too-common pitfalls.

This November, the Motiva team spent three incredible days at the 100% Hotel Show in Athens. Throughout the event, we connected with an incredible array of people—hotel owners, investors, operators, architects, colleagues, and partners—all sharing our commitment to excellence in their work. A heartfelt thank you to everyone who joined us at the workshop and visited our booth. The inspiring conversations made this event truly special.

In our everyday work, we consistently encounter numerous misconceptions and ambiguities related to the topic of branding. Often, terms are used loosely or taken out of context. Through this glossary, we aim to clarify these semantic confusions. While we don’t claim to be the sole authority on every term, we strive to present the most up-to-date definitions that enjoy widespread acceptance in both academia and the industry. Where, matters aren’t clear-cut, we provide our interpretation, and explain how we apply specific terms in our work.

If you’re running a franchise hotel, you’ve probably had this thought at least once—Is this really worth it? The fees, the brand restrictions, the inflexible design standards… you signed up for stability, but at what cost? The truth is, the landscape has changed. Guests are no longer choosing hotels purely based on a brand name.

Rebranding is widely used across industries. In tourism and hospitality, it is distinctive from other industries: brands are closely tied to lived experiences of service and place and shaped by multiple stakeholder groups, from owners and operators to public authorities and residents. This article sets out the main concepts for rebranding hotels, resorts and destinations, drawing on selected academic and industry research.

Ever wondered why some hotel brands just ‘click’ while others don’t? Success isn’t merely about chasing the latest design trends—it’s about embracing something more enduring. Our latest insights into hotel branding unveil the 3R Principle—three key aspects that transform an ordinary hotel brand into an unforgettable icon.

As we unveil our new brand identity, we embark on a fresh path forward guided by a clear vision: to continue creating strong, culturally enriching brands - and empowering them to navigate change with confidence and forge lasting connections with their audiences.

We are now responsible for sharpening the brand positioning and creating brand assets for the largest residential real estate franchise network on the continent.

The French football giant commissioned us to design a poster for their match versus Bayern Munich.

Since relaunching it as part of our rebranding, the site doesn’t only look better, but also works significantly better for our client, as the numbers show.