case study


The rate comparison portal commissioned us with a comprehensive rebranding. As part of our branding process, we developed the new brand identity in several workshops together with the shareholders and management. The new, sharpened positioning is aimed at discerning, urban users who compera enables to find their perfectly matching energy or internet rate quickly. In line with this positioning, the focus is on an intuitive user experience and high quality design. The individuality of the right solution for each user is also expressed in a highly individual visual style with an unusual color scheme. A dynamic logo that takes animation into account right from the start is at the center of the brand's new look.

Brand Strategy
Brand Identity
Brand Development
Verbal Identity (Tagline)
Visual Identity (Logo, Brand Design System)
Brand touchpoints
Website Design
Compera - Web design (homepage) example for desktop.
Compera - Web design example for desktop.
Compera - Website design for mobile devices

With the help of Studio Q Brand Lab, we were able to sharpen our strategic positioning significantly. Together we formed that strategy into a young, modern and clear rebranding. The repositioning makes the compera brand much more attractive and helps us to attract new, interesting target groups for our services. We were very satisfied with the partnership with SQBL.

Marc Schuler

CEO Compera

Motiva Quotation Mark
Compera Brand Design Guidelines

Our services

Brand Strategy
Brand Architecture
Brand Positioning
Brand Identity
Brand Development
Verbal Identity (Brand Name, Tagline, Brand Language)
Visual Identity (Logo, Brand Design System)
Brand Touchpoints
Sound Branding
Motion Design
Photography Direction
Advertising (Online, Print, Out-of-Home)
Space Branding (Interior Design Direction, Wayfinding & Signage)
Packaging Design
Print & Marketing Collateral
Publications (Guest Magazine, Staff Magazine, Image Brochure)
Branded Amenities & Operating Supplies
Staff Apparel
Brand Rollout
Brand Guidelines
Brand Book
Brand Asset Repository
Staff Trainings
Brand Launch Campaign
Brand Guardianship
Ongoing Support & Brand Communication

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