The rate comparison portal compera.at commissioned us with a comprehensive rebranding. As part of our branding process, we developed the new brand identity in several workshops together with the shareholders and management. The new, sharpened positioning is aimed at discerning, urban users who compera enables to find their perfectly matching energy or internet rate quickly. In line with this positioning, the focus is on an intuitive user experience and high quality design. The individuality of the right solution for each user is also expressed in a highly individual visual style with an unusual color scheme. A dynamic logo that takes animation into account right from the start is at the center of the brand's new look.
With the help of Studio Q Brand Lab, we were able to sharpen our strategic positioning significantly. Together we formed that strategy into a young, modern and clear rebranding. The repositioning makes the compera brand much more attractive and helps us to attract new, interesting target groups for our services. We were very satisfied with the partnership with SQBL.