Brand narrative
A brand is a semiotic system where meanings are co-created through interactions among its representatives, customers, and everyone involved. This ongoing, adaptive conversation that endures as long as the brand exists, forms the brand narrative—
a blend of the brand’s distinct voice with the public’s echo, influenced by everyone engaged in it. Consider Adidas: from Dassler’s rubber-spiked athletic shoes to the revolutionary Samba, later a soccer fan essential, and Superstar sneakers embraced by the Hip-Hop movement—overtime, diverse societal groups collectively shaped Adidas’ narrative.
.svg){kind=icon}
Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.
.svg){kind=icon}
