Brand identity
Encapsulates a brand’s self-perception—the understanding of its core essence and what it represents. This identity includes the brand’s unique characteristics, values, purpose, personality, and emotional attributes. The emphasis on these elements might vary depending on the specific brand identity model in use. Brand identity communicates both outwardly to consumers and the general public, and inwardly to the brand representatives, through brand communication, offerings, and consistent behaviors. This identity serves as the foundation for crafting the external brand image.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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