Brand image
Refers to the perception of a brand, as viewed by consumers, influenced by its interactions with both internal stakeholders and the general public. To create, strengthen or reshape the brand image, a company must ensure its products, actions, and communications consistently align with the established brand identity. Take Apple, for example. It has consistently led the way in establishing and maintaining an outstanding image, fueled by its continuous innovation, sleek product design, and exceptional brand experiences.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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