Brand behavior
Refers to the manner in which a brand engages not only with its customers but also with its representatives (such as employees and leadership), external partners, and the general public. These interactions transcend traditional media communication, prioritizing authentic actions and direct encounters with every stakeholder. Consistent and authentic behavior—living up to the brand promise—doesn’t only enhance the brand image but also deepens trust in the brand.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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