Brand promise
Captures the core of what customers can expect from a brand, encompassing functional benefits, quality, and emotional experiences. It is a fundamental component of brand identity. For instance, Nike aims to resonate with the athlete in everyone and urges them to “Just Do It”—encouraging consumers to push their boundaries, embrace challenges, and strive for their personal best in sports and life alike. By aligning with such a powerful sentiment, Nike offers more than just shoes or apparel; they promote a mindset, a lifestyle, and an ethos rooted in relentless perseverance and achievement.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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