Branding process
Is the series of well-defined steps crafted to develop a new brand or reposition an existing one. This process involves defining a brand strategy and identity, creating brand elements, and establishing all brand touchpoints, culminating in the brand’s rollout. These essential stages must build upon each other to deliver a strong and resonant brand that stands out in a competitive market. A successful brand reflects not only its visual appeal but also its intrinsic value and relevance to customers. Focusing solely on design will result in a lack of substance.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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