Brand strategy
Is a comprehensive, long-term plan that provides a roadmap for brand building. It lays a solid foundation for all brand related decisions and activities, from product development to communication. This strategy includes structuring the brand architecture, establishing brand positioning, and crafting a clear brand identity. Within the branding process, the brand strategy serves as the initial phase, outlining definitive guidelines and objectives. This foundational step is essential for cultivating a unique brand.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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