Brand strategy
Is a comprehensive, long-term plan that provides a roadmap for brand building. It lays a solid foundation for all brand related decisions and activities, from product development to communication. This strategy includes structuring the brand architecture, establishing brand positioning, and crafting a clear brand identity. Within the branding process, the brand strategy serves as the initial phase, outlining definitive guidelines and objectives. This foundational step is essential for cultivating a unique brand.
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