Embodies a brand’s historical journey, traditions, and enduring values. It grants a brand a depth of character, authenticity, and a distinct cultural resonance. Take, for instance, the French luxury design house, Hermès. Originating in 1837 as a saddlery enterprise, Hermès has nurtured a reputation for craftsmanship and quality. This legacy has been carried forward through iconic products such as the Birkin bag. Named after actress Jane Birkin in 1984, this product has become as renowned as Birkin herself, solidifying its place in the brand’s legacy over the years.
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