Luxury brand

Epitomizing superior quality and prestige, luxury brands intentionally limit accessibility through price and rarity—heightening their desirability. Unlike premium brands, luxury brands heavily lean on exclusivity—and don’t justify their price based solely on features. While both types of brands are associated with high quality, it is the heritage, authenticity, provenance, and unique storyline of luxury brands that grant them a distinct aura and desirability. Any compromise on their exclusivity can jeopardize their perceived value and status.