Premium brand
Promises superior quality and a better experience at a higher price. Like luxury brands, premium brands also provide emotional benefits, such as a sense of belonging or prestige. However, they do not derive these feelings solely from exclusivity and rarity as luxury brands do. Instead, they target a broader audience—dedicating significant resources to emphasize their exceptional attributes—and cater to those willing to pay extra for perceived quality. The North Face stands as a prime example of a premium brand—it is widely accessible, yet commands a higher price, and is known for its product quality and sustainability.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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