Premium brand

Promises superior quality and a better experience at a higher price. Like luxury brands, premium brands also provide emotional benefits, such as a sense of belonging or prestige. However, they do not derive these feelings solely from exclusivity and rarity as luxury brands do. Instead, they target a broader audience—dedicating significant resources to emphasize their exceptional attributes—and cater to those willing to pay extra for perceived quality. The North Face stands as a prime example of a premium brand—it is widely accessible, yet commands a higher price, and is known for its product quality and sustainability.