Minimum viable brand (MVB)

Represents a brand distilled to its essence—enough to carve out a market position and spark an initial connection with customers. This foundational brand form sets the stage for future development and aligns seamlessly with agile branding methodologies. Drawing from the ‘Minimum Viable Product’ mindset prevalent in startups, it underscores the importance of iterative brand building in fast-evolving markets. For startups, establishing an MVB from the outset is crucial. It helps prevent costly shifts in core product strategies, infrastructure, or communication further down the line.