Service design
Is a multidisciplinary approach aimed at enhancing the quality and efficiency of a company’s services. It encompasses the organization of human resources and the planning of both tangible components—such as menu cards—and intangible assets, like the friendliness of the waitstaff, to create a seamless user experience. Effective service design produces services that not only meet users’ needs and desires but also differentiate the business, enhancing positive brand perception and influencing purchasing decisions.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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