Ingredient brand

Serves as a component, feature, or element of another brand or branded offering. It plays a crucial role in brand architecture, bridging diverse offerings or elevating the perceived value of more prominent products in a lineup. While a company can create and own its ingredient brand, these brands are often owned by third parties. For instance, Intel serves as an ingredient brand in numerous third-party PC products. Although brands such as The North Face and Nike may incorporate Gore-Tex in their products, neither of them owns Gore-Tex.