Branding

Derived from the original term ‘brand mark’, which was once used to signify cattle ownership, branding today—also referred to as brand building—is an intricate process that encompasses all activities aimed at establishing a brand. It involves creating an identity that appeals to the target audience and sets the brand apart from competitors. Rooted in psychology and art, branding is essential for shaping consumer perception and nurturing their trust in a brand. The process should not be confused with the act of labeling a product withwords or visuals, even though that too can be referred to as branding.