Brand purpose

Answers the fundamental ‘why’ by providing a reason for a brand’s existence beyond just profit generation. This purpose signifies a higher societal or ethical goal that the brand aims to convey through its communication. The focus is on making a positive impact on society or addressing specific challenges. An authentic and clear brand purpose not only deepens the emotional bond between the brand and its customers but also plays a vital role in attracting brand evangelists—satisfied customers who passionately advocate for the brand out of genuine belief.