Brand book

Comprehensively describes a brand, its objectives, and its values, showcasing its personality in a way that is instantly engaging. Unlike brand guidelines, which provide precise rules for specific users (such as brand design guidelines or imagery guidelines), a brand book can be directed at all internal and external stakeholders. Whether during a brand rollout, an employer branding process, or new employee onboarding, everyone within the stakeholder chain can gain a deep understanding of the brand’s culture, orientation, and expectations through the book.