Brand rollout

Refers to the coordinated introduction of a new brand or rebranding efforts into the market. It encompasses various stages, including the dissemination of the new or updated brand identity, messaging, and designs across all touchpoints, ensuring cohesion and quality of implementation. Crucial elements, such as employee training, leadership alignment, and engagement with external stakeholders like partners and media, are fundamental to achieving a seamless, unified, and compelling brand rollout. The final stage involves a powerful brand launch to generate momentum.