Website design
Refers to the strategic blend of UX design, which focuses on optimizing usability, and UI design, which is responsible for crafting the visual interface. This combination results in a sleek, user-friendly website optimized for all devices and browsers. In the design phase, designers often create interactive prototypes to assess design and usability prior to coding both the frontend (the portion of the site users see) and the backend (the technical infrastructure). A well-crafted website goes beyond technical requirements, conveying a brand’s story, engages users, and fosters interactions.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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