User interface design (UI)
Focusing on crafting visually captivating and user-friendly interfaces for websites and apps, UI design plays a critical role in portraying a brand in the digital world. It shapes how users engage with a brand’s online presence, involving the design of elements such as icons, menus, and layouts to enhance both usability and aesthetics. While UI design plays a significant role in delivering a positive user experience, it is just one component of a more comprehensive discipline: UX design. UX design encompasses the entirety of the user journey, including the functionality and structural aspects of a digital product.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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