Icon
Is a streamlined, symbolic depiction of a concept, object, or action, crafted for immediate comprehension. Its minimalist graphic style ensures it is easily recognizable and universally understood, often transcending language barriers. As secondary brand design elements, icons can be found across digital platforms, signage, infographics, and manuals. In some cases, they can also take center stage as a primary brand design element—a ‘logo-icon’—like Apple’s emblematic apple or Nike’s swoosh.
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