Logo
Represents a primary brand design element that serves as its visual identifier—it mainly highlights the brandname and is consistently present across all company touchpoints. A logo can take several forms, such as a ‘wordmark’—often referred to as a ‘logotype’—composed solely of text; a ‘pictorial mark’ that showcases an image or symbol; a ‘combined mark’ blending text and image; and an ‘emblem logo’ that incorporates text into a symbol. To preserve the brand’s unique identity, logo scan be registered, and thus legally protected against unauthorized use.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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