Logo

Represents a primary brand design element that serves as its visual identifier—it mainly highlights the brandname and is consistently present across all company touchpoints. A logo can take several forms, such as a ‘wordmark’—often referred to as a ‘logotype’—composed solely of text; a ‘pictorial mark’ that showcases an image or symbol; a ‘combined mark’ blending text and image; and an ‘emblem logo’ that incorporates text into a symbol. To preserve the brand’s unique identity, logo scan be registered, and thus legally protected against unauthorized use.