Graphic elements
Are the visual components of a brand design. The primary graphic elements—such as the logo, color scheme, and typography—form the core of a brand’s visual identity. Secondary graphic elements—including specially designed frames, patterns, textures, illustrations, and pictogram systems—further complement the visual identity, enhancing the uniqueness of the brand. Take Louis Vuitton as an example: beyond its famous logo, the brand’s unique patterns, like the iconic monogram canvas, greatly enhance its global appeal and recognition.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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