Color palette
Colors are one of the first things our brains perceive, playing a significant role in how we process and interpret the world around us. In branding, a color palette or scheme refers to carefully selected hues consistently applied across all touchpoints. Brand colors can significantly influence consumer purchasing decisions by stimulating various senses or evoking different emotions and associations. For instance, the iconic turquoise blue hue of Tiffany & Co. not only symbolizes high-end jewelry but also conjures feelings of romance and unforgettable moments.
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