Target audience
Represents the core group of individuals a brand aims to reach, defined by demographics, location, interests, and buying behaviors. In the realm of branding, pinpointing a target audience and tailoring strategies to it ensures impactful brand messaging and offerings, leading to maximum customer engagement. Social models like the Sinus Milieus offer a competitive edge in defining the audience, enabling precise segmentation and aligning strategies.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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