Rebranding
Refers to a strategic process that involves updating, altering, or changing brand elements—ranging from visual identity to messaging and positioning, and sometimes even the brand name. Companies rebrand for various reasons—such as to expand offerings, adapt to significant market changes, consolidate portfolios after mergers, or to rejuvenate a brand that has become outdated or irrelevant. It is imperative that rebranding is executed timely to ensure alignment with the underlying motives that prompted it.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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