Quiet luxury
Often referred to as ‘subtle luxury’ or ‘stealth wealth’, quiet luxury emphasizes quality and craftsmanship over ostentation. Unlike the overt branding often linked with conspicuous displays of wealth and status, this ethos embraces understatement—resonating primarily with selective, discerning individuals who prioritize authenticity, elegance, and meticulous detail over flashy logos. A prime example is the minimalist yet finely crafted brand and clothing design of Jil Sander, highly regarded by fashion connoisseurs.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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