Key visual

Represents an artwork that conveys the core message of the branded offering, helping it establish a distinctive place in the market. The key visual can take the form of an illustration, a photograph, a pattern, or a blend of different graphic elements. To embed the message in a consumer’s memory and ensure instant recognition of the branded product, this artwork should be consistently used across all touchpoints, such as advertising, packaging, and product displays. The consistency allows consumers to instantly link the visual with the branded offering regardless of contexts.