Key visual
Represents an artwork that conveys the core message of the branded offering, helping it establish a distinctive place in the market. The key visual can take the form of an illustration, a photograph, a pattern, or a blend of different graphic elements. To embed the message in a consumer’s memory and ensure instant recognition of the branded product, this artwork should be consistently used across all touchpoints, such as advertising, packaging, and product displays. The consistency allows consumers to instantly link the visual with the branded offering regardless of contexts.
.svg){kind=icon}
Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.
.svg){kind=icon}
