Packaging design
Refers to the engineering and design of a product’s container. It melds visual elements—colors, graphics, typography—with functional aspects, such as shape, material, and opening mechanisms. The design also takes into account technical necessities like product protection, durability, and sustainability. From the texture of the material to the sound of its opening, packaging offers an immediate multisensory brand experience. These haptic cues strengthen emotional bonds, shape perceptions of product quality, and amplify overall brand engagement—ultimately swaying purchasing decisions.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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