Refers to the engineering and design of a product’s container. It melds visual elements—colors, graphics, typography—with functional aspects, such as shape, material, and opening mechanisms. The design also takes into account technical necessities like product protection, durability, and sustainability. From the texture of the material to the sound of its opening, packaging offers an immediate multisensory brand experience. These haptic cues strengthen emotional bonds, shape perceptions of product quality, and amplify overall brand engagement—ultimately swaying purchasing decisions.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.