Haptics
Haptics refers to the tactile sensation an object delivers when touched. In branding, haptics play a crucial role in influencing the physical connection between the consumer and the brand. Tactile attributes, such as material, weight, or texture, can become significant differentiating factors for a brand. For example, a Le Corbusier sofa by Cassina owes its luxurious feel to the quality touch of its heavy leather.
.svg){kind=icon}
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.
.svg){kind=icon}
