Haptics

Haptics refers to the tactile sensation an object delivers when touched. In branding, haptics play a crucial role in influencing the physical connection between the consumer and the brand. Tactile attributes, such as material, weight, or texture, can become significant differentiating factors for a brand. For example, a Le Corbusier sofa by Cassina owes its luxurious feel to the quality touch of its heavy leather.

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