Advertising
Advertising is the practice of promoting brands or their offerings to influence the perceptions and purchasing decisions of a target audience. The objectives of advertising can vary: from increasing sales and brand awareness to promoting particular viewpoints. Ad content and design are profoundly influenced by market research and audience insights. As technology has evolved, digital advertising has surpassed traditional print and broadcast formats. Advanced technological tools, such as Click-Through Rate (CTR)and A/B testing, allow for precise consumer targeting and campaign monitoring.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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