Moodboard

Refers to a tangible, visual reference that blends graphics, typography, imagery, colors, and materials to capture a specific mood, ambiance, or design direction. In the branding process, it serves as an inspiration and exploration tool, ensuring that everyone involved aligns on the aesthetic and emotional direction of the brand before finalizing designs. By agreeing on a moodboard early on, we can maintain brand design consistency across the board and minimize later revisions, saving time and other resources.