case study

Familux Resorts Employer Branding

In the hospitality industry, where workforce shortages are a pressing issue, effective employer branding has become crucial. We supported our long-standing client, Familux Resorts, in establishing themselves as a highly attractive employer. This process involved a clear and consistent communication of the unique benefits available to their staff. We developed a range of communication tools to engage and inform employees, along with standout recruiting ad campaigns.

Hotel brand development focusing on employer branding.
Brand book design, focusing on educating employees on the importance of brand values.

Familux Family – Recruitment campaign ads

Staff appearance reflecting brand identity and creating a positive customer impression.

The results

Familux Resorts now enjoys significantly higher job satisfaction and employee retention rates compared to the industry average, demonstrating the power of a well-executed employer branding strategy.

A brand book for employees, presented with elegant typography and a refined color palette.
Design of the employee magazine.
Employer branding with colourful shirt design.
Employee uniforms with the hotel logo.

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