Building upmarket brands

Defining excellence: elevate your brand to iconic status

In the sophisticated world of premium and luxury brands, our firm’s expertise lies in crafting identities that epitomize elegance, exclusivity, and unparalleled quality. By delving deep into core human motivations with our approach based on behavioral economics, we aim to forge not just a brand, but a legacy that resonates with a select audience.

The aura of your brand in a dynamic world

Navigating the challenges of digital transformation, sustainability demands, and ambitious growth targets, while maintaining an aura of exclusivity, companies targeting high-end segments require a nuanced branding approach. Crafting an alluring brand with a partner who has a deep understanding of the digital and ethical landscape not only positions you favorably against competitors but also addresses these challenges effectively.

Measurable results
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Premium pricing power: Achieve a significant uplift in the average spend per customer transaction, indicative of a brand's elevated perceived value and customers' willingness to pay a premium for exclusivity and quality. rates by enriching the guest experience and elevating prestige.

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Reduction in customer acquisition costs: Through precise targeting and the allure of an exclusive brand identity, lower the costs associated with acquiring new customers, as word-of-mouth and brand prestige drive organic growth.

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Growth in customer lifetime value: Enhance the CLV by implementing targeted engagement and retention strategies, reflecting a deeper, more lucrative relationship with your brand's clientele over time.

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Increased brand valuation: Document a significant increase in the brand's market value, highlighting its appeal to investors and potential for lucrative partnerships, as a direct result of its strengthened market position and unique brand equity.

How we sculpt an unparalleled upmarket brand

For an upmarket brand, it’s all about creating an entire ecosystem that reflects its core values. Starting with a unique brand positioning, we develop a compelling brand personality with a brand story that embodies the quintessence of your brand’s identity. This brand core informs everything from product design and service offerings to marketing strategies and customer service protocols, ensuring that every brand experience is imbued with its distinct character and consistently delivers on your brand promise.


Drawing from our research and insights, we are crafting a thorough roadmap to build and grow your brand.

We harness the power of words and images to elevate your brand with a captivating linguistic and visual identity.

We craft immersive, multi-sensory brand experiences that engage your audience throughout the entire customer journey.

With a flawless implementation and a carefully planned launch we maximize the impact of your brand.


Greens of life

Brand design and packaging for the Austrian CBD brand Greens of Life and their hemp tees.

The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Studio Q Brand Lab, who put their hearts and souls into this project.

florian mayer

Managing partner at Familux Resorts

Motiva Quotation Mark

We were very impressed with the agency’s expertise in the strategy phase, such as the depth of the target group analysis. The cooperation with the entire team was great during the implementation. The result is very beautiful and the feedback from our guests is excellent.

Anton Greiderer

General Manager at Hotel Kaiserhof Vienna

Motiva Quotation Mark

It’s simply fun to collaborate with Michael Svec and his team. When it comes to realising our visions, they are competent and precise and pay attention to every detail.

Doris Kurtz

Co-Owner of Hotel Das Tigra

Motiva Quotation Mark

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Motiva Branding