Check in with Motiva. Check out with your own independent hotel brand that drives growth.
We help hotel owners, operators, developers, and investors build strong, scalable, and profitable brands—from boutique hotels and luxury resorts to entire hospitality portfolios.
Our hotel branding services
Hotel Brand Audit & Strategy Consulting
Want to realize your hotel’s true potential? We help you uncover opportunities for differentiation and value creation. Planning a hotel investment? We provide market positioning, competitor insights and strategic consulting.
Hotel Concept & Brand Creation
Launching a new project? We craft your new hotel brand from start to finish—from the initial strategy, a unique concept resonating with its target audience, a compelling name and design to engaging experiences along the entire guest journey.
Hotel Repositioning & Rebranding
Want to reposition your hotel for a new market? Exiting a franchise? Consolidating multiple properties under one umbrella brand? Need a modern touch? We lead your rebranding from strategy to design and implementation.
Why hotel branding matters
A brand is more than a logo. It is the DNA of your guest experience—and a powerful business asset. Rooted in a unique concept, a well-crafted hospitality brand aligns all aspects of your operation for maximum impact—from your architecture, amenities and visual identity to service culture, guest journey, and marketing. We help you build this powerful brand, from concept to completion.
What a strong hotel brand can do for you
Command higher ADR
Elevate guest experience and perceived value to justify premium rates.
Drive ancillary revenue
Introduce brand-driven signature services that increase guest spend.
Reduce guest acquisition costs
Focus marketing on precisely defined target audiences and increase conversion rates with advertising that resonate with them.
Boost direct bookings
Leverage customized marketing channels tailored to your audience to reduce OTA dependence.
Foster loyalty
Transform satisfied customers into repeat guests and brand advocates.
Attract top talent
Build a reputation that resonates with professionals who share your values and vision.
Enable seamless expansion
Etablish a memorable brand identity that supports new locations and markets.
Enhance asset value
Create long-term brand equity that strengthens your balance sheet and appeals to investors, whether you plan to expand or eventually sell.
Familux Resorts Rebranding
Rebranding the world’s first premium hotel group catering exclusively to families with children, encompassing brand strategy, a new, visual identity and all touchpoints – with measurable success.
Drawing from our research and insights, we are crafting a thorough roadmap to build and grow your brand.
We harness the power of words and images to elevate your brand with a captivating linguistic and visual identity.
We craft immersive, multi-sensory brand experiences that engage your audience throughout the entire customer journey.
With a flawless implementation and a carefully planned launch we maximize the impact of your brand.
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The branding process, that turned Familyhotels into Familux Resorts, has raised our family-run hotel group to a whole new level – thanks to the people behind Motiva, who put their hearts and souls into this project.
florian mayer
Managing partner at Familux Resorts
We were very impressed with the agency’s expertise in the strategy phase, such as the depth of the target group analysis. The cooperation with the entire team was great during the implementation. The result is very beautiful and the feedback from our guests is excellent.
Anton Greiderer
General Manager at Hotel Kaiserhof Vienna
It’s simply fun to collaborate with Michael Svec and his team. When it comes to realising our visions, they are competent and precise and pay attention to every detail.
Doris Kurtz
Co-Owner of Hotel Das Tigra
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