Storyboard
Essentially provides a visual roadmap for how a video or commercial will unfold, showcasing events in chronological order. By graphically breaking down scenes, it facilitates a more organized production process, ensuring that all stakeholders have a clear understanding of the project’s vision and direction. Each scene is represented by an individual image, which may be accompanied by descriptions of action, camera movements, dialogues, and other details. Whether for a brand image video, an advertisement, or an explainer video, storyboarding is an essential step in pre-production processes.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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