Mockup
In brand design, a mockup is a full-scale or scaled model of a product or graphic design used for demonstration, design evaluation, and promotional purposes. Mockups provide a realistic representation—often in 2D or 3D—of how the final product, be it packaging, advertisements, websites, apps, or other branded materials, will appear in areal-world context. In summary, this model bridges the gap between the design concept and the final product, ensuring the end result is both functional and aligned with the brand’s identity.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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