Mockup

In brand design, a mockup is a full-scale or scaled model of a product or graphic design used for demonstration, design evaluation, and promotional purposes. Mockups provide a realistic representation—often in 2D or 3D—of how the final product, be it packaging, advertisements, websites, apps, or other branded materials, will appear in areal-world context. In summary, this model bridges the gap between the design concept and the final product, ensuring the end result is both functional and aligned with the brand’s identity.