Employer branding
Refers to a strategic effort by a company or organization to enhance their appeal to current and potential employees by prominently featuring their culture, values, and career opportunities. This strategic move aims to attract, engage, and retain top talent by establishing the company as a desirable workplace. In a competitive labor market, effective employer branding is essential for businesses to differentiate themselves from other employers.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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