Brand language
Refers to the terms and expressions a brand employs to identify the company and its offerings. The language includes a brand’s distinct selection of words, linguistic style, and tone. Alongside the brand name and tagline, this unique language forms the core of the brand’s linguistic identity. When certain terms become inextricably linked with a brand, they can evolve into valuable assets for that brand, often posing challenges for other brands that wish to use them.
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