Acronym
An acronym is the type of a brand name formed from the initial letters of words, typically derived from a phrase or a company’s full name. An acronym offers a brand benefits such as enhanced recognition and greater ease in trademark or domain name registration. Many renowned brands have effectively employed this strategy. For instance, BMW stands as a concise representation for “BayerischeMotoren Werke”, while LVMH, a giant in the luxury sector, is the streamlined form of “Moët Hennessy Louis Vuitton”.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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