Social media content
Refers to digital content created to engage the audience. In today’s fast-paced digital world, messages must quickly catch the viewer’s fleeting attention. The strength of such content lies in concisely presenting the brand’s message while preserving the depth and charm of longer formats like brochures. Ideally, professionals should handle this type of brand communication, ensuring that—despite the space and time limitations typical of many digital channels—no vital brand element is overlooked. The effectiveness of social media content can be measured using various metrics, such as likes and shares.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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