Copywriting
Copywriting involves creating ‘copy’—often referred to as text—for diverse business communications, including marketing, advertising, education, and branding. Within the branding process, copywriters craft a distinctive verbal identity that resonates with everyone associated with the brand, laying the foundation for the brand’s narrative. Internally, copywriting articulates a brand’s fundamental principles and beliefs, such as its mission and vision. Externally, it creates compelling brand elements like slogans, taglines, website content, and advertisements.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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