Copywriting

Copywriting involves creating ‘copy’—often referred to as text—for diverse business communications, including marketing, advertising, education, and branding. Within the branding process, copywriters craft a distinctive verbal identity that resonates with everyone associated with the brand, laying the foundation for the brand’s narrative. Internally, copywriting articulates a brand’s fundamental principles and beliefs, such as its mission and vision. Externally, it creates compelling brand elements like slogans, taglines, website content, and advertisements.