Brand management
Is the process of strategically nurturing and guiding a brand throughout its lifecycle to enhance its value, image, and resonance with its target audiences. This comprehensive approach encompasses defining the brand’s identity, establishing its clear objectives, ensuring brand consistency, monitoring brand-relevant KPIs, and adapting strategies to address ever evolving market dynamics. The ultimate goal of brand management is to cultivate a strong and enduring brand that forms a deep connection with customers.
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