Brand management
Is the process of strategically nurturing and guiding a brand throughout its lifecycle to enhance its value, image, and resonance with its target audiences. This comprehensive approach encompasses defining the brand’s identity, establishing its clear objectives, ensuring brand consistency, monitoring brand-relevant KPIs, and adapting strategies to address ever evolving market dynamics. The ultimate goal of brand management is to cultivate a strong and enduring brand that forms a deep connection with customers.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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